The Riches and Rewards of Consumer Engagement

The Riches and Rewards of Consumer Engagement
Posted: 13 Mar 2013
Authors:
Vern Dosch
Primary Committee:
IEEE Smart Grid Newsletters
Pages: 3

More than one large utility has learned the hard way that introducing smarter power technologies without properly involving customers in the process can boomerang badly. But if the process is handled with foresight and skill, consumers will be easily won over with a plethora of appealing devices and services. Having been properly introduced to what's new and exciting, they will take to them as fast as they have discontinued landlines in favor of smart phones.

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